Steady Demand: a system so people get to know you, message you and come back
These aren’t loose pieces. They are three parts that work together, delivered step by step with the Gastrup Route. In your portal you follow the route, the tasks and what needs approval.
Three parts that work together
Each part answers an owner’s question: do people find me?, do I answer them well?, do they have a reason to come back?
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AttractGet found nearby, at the right moment
Ads by proximity and by consumption moment (lunch, birthdays, delivery), plus your Google Business Profile complete and reviewed.
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ConvertEvery message gets an answer
A WhatsApp protocol: a mystery-shopper test, a service script, basic automated messages and a review link. Every month we report how many conversations each ad started.
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Bring backA reason to come back
A commercial calendar for the year with 1 or 2 activations a month and new consumption moments, each with its offer, its content and its ads.
The Gastrup Route: from day one to the first cycle
Each phase has clear tasks and a deliverable you see in your portal. We suggest a first cycle of 3 months; you can also work month to month.
Entry · Week 0
A clarity meeting, confirmation of the start and access to your portal, where you see the route, approve and make requests.
Organize · Month 1
A diagnosis of your digital presence and measurement, brand narrative, commercial calendar and action plan.
Activate · Month 2
Strategic content, ads by consumption moment and a service and WhatsApp protocol. Meta and Google take between 2 and 4 weeks to learn.
Optimize · Month 3
A narrative monthly report, data-driven adjustments and a progress review to decide whether we continue, scale up or adjust.
A report that explains, not just figures
Every month we prepare a narrative report for the meeting with you, in five parts: what happened, what it means, what we assume, what we ask you and what we decided.
- We measure and report how many conversations each ad leading to WhatsApp, Messenger or Instagram Direct starts.
- That figure counts conversations opened. Reservations and sales are your restaurant’s data: if you share them with us, we review them together.
- In your portal you see the route, the tasks, what needs approval and each month’s decisions.
- It is built by marketing experts who founded and ran several restaurants and food businesses, including Santo Mar. We have worked with more than 100 food brands.
We also set it up
Tools we configure when the diagnosis shows your restaurant needs them. They are quoted separately.
Automated WhatsApp replies
Automatic WhatsApp replies to your restaurant’s frequent questions, set up with your menu, your hours and your location.
QR digital menu with an AI assistant
You edit dishes and availability in one place; the same information feeds your QR menu, the invitation to review and an AI assistant.
Training for owners and teams
Short lessons, linked to the tasks in your portal, so your team knows what to do with each part of the system.
The systems we leave running in your restaurant
We don’t deliver loose pieces. Within the Gastrup Route and the Steady Demand methodology we build systems that work together: how people find you, how they message you, how they recommend you and how we decide every month. You see it all in one place.
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Entry · throughout the supportYour whole strategy in one place
Client portal: you see the route, approve and make requests in the same place where the team works.
Solves: not knowing how your marketing is going or what you still need to approve.
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Optimize · every monthEvery month you know what happened and what we decided
A narrative report in 5 parts, ready for the meeting: from the data to a clear decision.
Solves: reports full of figures that never end in a decision.
- Organize → Activate
Ads for every consumption moment
Meta campaigns for lunch, birthdays or delivery, aimed at people near your restaurant.
Solves: generic ads that reach far away and don’t move the slow hours.
- Activate · service
Messages that don’t go unanswered
A service script and basic automated WhatsApp messages, with menu, location and review one tap away.
Solves: ads bring in messages that go cold without a reply.
- Organize · local presence
Get found and recommended on Google
A complete Business Profile, a review of calls, directions and clicks, and an easy way to leave a review.
Solves: a weak profile and few reviews when someone looks you up.
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Tailored systemYour menu, up to date and working for you
You edit dishes and availability; the same information feeds your QR menu, the invitation to review and an AI assistant.
Solves: outdated PDF menus and menu information scattered everywhere.
We tell you which of these systems your business needs first.
Algunas imágenes son ilustrativas.
Questions about Steady Demand
What is Steady Demand?
It is the methodology Gastrup uses with restaurants: three parts that work together (attract, convert and bring back) and are delivered step by step with the Gastrup Route.
How long does it last?
We suggest a first cycle of 3 months, the same length as the three phases: organize, activate and optimize. You can also work month to month.
Do you promise more sales or reservations?
We don’t promise figures. Every month we report how many conversations each ad leading to WhatsApp, Messenger or Instagram Direct started, and what we decided based on that. Sales and reservations are your restaurant’s data: if you share them with us, we review them together.
Who produces the photos and videos?
We direct the content: what to show, in what format and for what moment. Production is done by your team or by the photo and video partners we recommend.
Where do I start?
With the diagnosis. We review your digital presence, your reviews and your investment potential, and tell you which part of the system your restaurant needs first.
Which part of the system does your restaurant need first?
We start with a diagnosis: we review your digital presence, your reviews and your investment potential, and come to the conversation with concrete findings.