Digital menu
We build it for your restaurant: a menu with your brand, easy to update, with short videos of your star dishes and a link to reservations and orders.
Gastrup systems suite
Your restaurant’s own systems, built to fit
Many restaurants rent their menu, reservations and delivery from platforms that charge for every order or cover and keep their customers’ data.
Gastrup Marketing builds each restaurant its own digital systems: digital menu, reservations, delivery without intermediary commissions, ordering and paying by phone, WhatsApp and email marketing, AI agents for reservations and delivery, and a customer CRM. The digital menu is included in the plan; the other systems are built to fit the operation, in phases, according to each client’s plan.
Approach
How we work on it
Because we ran our own restaurants, we start by understanding how your team works. With that we choose which systems make sense for your operation and build them to fit, with your brand, using AI to build them and to serve your customers.
The digital menu is included in your plan. We build the other systems to fit, in phases, according to your plan. Together we decide the order of implementation based on your stage.
This is for you if…
- Restaurants that pay a commission to other apps for every delivery or reservation
- Restaurants that handle orders or reservations across chats and spreadsheets
- Owners who want to know their customers and talk to them again through their own channels
What it can include
What the service can include
There are no one-size-fits-all packages: we build the plan with the minimum your brand needs to grow, based on your goal and your stage (one restaurant, several locations or a franchise).
Diagnosis of your operation
We review how your menu, reservations and orders work today, and where you depend on intermediaries, before proposing a system.
Built to fit
We set up each system with your brand, your rules and your workflow, not a generic template.
Connected to your marketing
The systems connect with the strategy and ads we run with you, so traffic reaches your own channels.
Your data, in your hands
Your diners’ information stays with your restaurant, not in a third-party app.
Launch
Walkthrough for the team and initial adjustments so the system is used in day-to-day operations.
Adjustments while we work together
We review with your team how each system is used and adjust it while we work together.
Gastrup systems suite
Your restaurant’s own systems, without intermediaries
We build for your restaurant the systems you rent from other platforms today: menu, reservations, delivery, payments, marketing and customer data. We set them up to fit, in phases, with your brand and without intermediary commissions on every order or reservation.
Your own reservations
Set up to fit: your diners book on your own channel and your team receives the information in order, without paying another app per cover.
Commission-free delivery
Your own channel for delivery and pickup orders, without the per-order commission of intermediary apps.
Ordering and paying by phone
Diners order and pay from the table with a QR code. We adapt it to your dining room’s flow and your payment gateway.
WhatsApp and email marketing
Campaigns to your own customers by WhatsApp and email, connected with the strategy and ads we already run with you.
AI agent for reservations
An assistant that answers and takes reservations by chat with your restaurant’s rules. We configure it with your information and review it with you. Built according to your plan.
AI agent for delivery
An assistant that takes orders by chat and passes them to your team in order, configured with your menu and your areas. Built according to your plan.
Customer CRM
Your own database of diners: who comes, what they order and when they came back, to run campaigns with good judgment.
The digital menu is included in your plan. We build the other systems to fit, in phases, according to your plan. Together we decide which systems make sense for your operation and in what order.
Each system is built around your operation; it is not a fixed package. Payment gateways and third-party services (WhatsApp, email, POS) charge their own fees.
Gastrup systems
Your menu, your reservations and your orders, on your own channel
This is what a digital menu looks like with dishes in motion, stories and reservations in one place. The digital menu is included in your plan; we build the other systems to fit, in phases, according to your plan.
Baby Grill · demo See the live demo →
Demo built with partners: 
EPIC
AI · In developmentComing soon
Panela — the AI that connects your whole restaurant
We are building our own AI. The idea is for Panela to connect every system in the suite with the marketing we do at Gastrup and with your restaurant’s POS, to give you reports and recommendations: what to do, not just what happened.
Panela is in development and is not available yet. We will let you know when it is ready.
What Panela will be able to connect
Gastrup systems
The systems we leave running in your restaurant
We don’t deliver loose pieces. Within the Gastrup Route and the Steady Demand methodology we build systems that work together: how people find you, how they message you, how they recommend you and how we decide every month. You see it all in one place.
-
Entry · throughout the supportYour whole strategy in one place
Client portal: you see the route, approve and make requests in the same place where the team works.
Solves: not knowing how your marketing is going or what you still need to approve.
-
Optimize · every monthEvery month you know what happened and what we decided
A narrative report in 5 parts, ready for the meeting: from the data to a clear decision.
Solves: reports full of figures that never end in a decision.
-
Organize → ActivateAds for every consumption moment
Meta campaigns for lunch, birthdays or delivery, aimed at people near your restaurant.
Solves: generic ads that reach far away and don’t move the slow hours.
-
Activate · serviceMessages that don’t go unanswered
A service script and basic automated WhatsApp messages, with menu, location and review one tap away.
Solves: ads bring in messages that go cold without a reply.
-
Organize · local presenceGet found and recommended on Google
A complete Business Profile, a review of calls, directions and clicks, and an easy way to leave a review.
Solves: a weak profile and few reviews when someone looks you up.
-
Tailored systemYour menu, up to date and working for you
You edit dishes and availability; the same information feeds your QR menu, the invitation to review and an AI assistant.
Solves: outdated PDF menus and menu information scattered everywhere.
Get your free diagnosis
We tell you which of these systems your business needs first.
How the Steady Demand system worksAlgunas imágenes son ilustrativas.
Goals
What we focus the work on
We work toward your business goals with you. We report the ad results to you; your restaurant knows its sales.
- Depending less on intermediaries and their commissions
- No orders, reservations or data lost along the way
- Systems the team actually uses
- Clear information about your customers to make decisions
FAQ
Frequently asked questions
What systems can you build for my restaurant?
Digital menu, reservations, your own delivery, ordering and paying by phone, WhatsApp and email marketing, AI agents for reservations and delivery, and a customer CRM. First we review your operation and tell you which ones make sense and in what order.
What is included in my plan?
The digital menu is included in your plan. We build the other systems to fit, in phases, according to your plan and when your restaurant needs them. Payment gateways and third-party services, such as WhatsApp, email or your POS, charge their own fees.
Are these off-the-shelf products?
No. We build them to fit each restaurant, with its brand and its way of working. That’s why every implementation is defined with you.
Does it replace my point-of-sale system?
That is not its purpose. The systems complement your POS and, when possible, connect with it.
What is Panela?
It is our own AI that we are building to connect the suite, the marketing and your POS and give you recommendations. It is in development and not available yet.
Other services
Advertising for restaurants
We run ads the way we did for our own restaurants: every dollar aims to fill tables and move orders on the hardest days, not to rack up likes.
Marketing strategy for restaurants and franchises
The plan we wish we’d had when we ran Santo Mar: positioning, menu, channels and commercial calendar, tailored to where you are: one location, several locations or a franchise.
Content for restaurants, with partners
We decide what to tell and direct every production; photos and videos are made by partner photographers, videographers and creators we know well.
Branding for restaurants
Your brand looking the same on the storefront, the menu, the packaging and the ad. Identity, rebranding and menus designed for how a real restaurant works. Quoted separately.
Visibility in ChatGPT, Google and AI
When someone asks ChatGPT or Google where to eat, the answer comes from what is published. We take care of your listing, your reviews and your data so they have something to recommend you with.
Shall we talk about your restaurant?
Before we propose anything, we review your digital presence, your reviews and your advertising potential. We come to the conversation with concrete findings.