Content for restaurants with a network of partner professionals
A restaurant’s content has a specific job: to make someone hungry, show them what experience they’ll have and tell them how to get there. If a piece does none of those three things, it isn’t needed.
Gastrup Marketing leads the creative direction of restaurant content and has the right partners to produce it: we work with a roster of professionals in photography, video and content creation whom we coordinate and direct according to each brand’s strategy. We define what to tell, prepare the script and review every delivery; you work directly with the partner who fits best. Identity, menus and point-of-sale material are handled in the Branding and design service.
How we work on it
That’s why it isn’t just about shooting: it’s about knowing what to shoot. We define the idea, the shot list and the goal of each piece, and connect your restaurant with photographers, videographers and creators from our network. We coordinate the production and direct it creatively so the material serves your strategy and your ads.
This is for you if…
- Restaurants with great food and little visibility
- Brands launching a menu, season or campaign that need content to promote it
- Restaurants that want trusted professionals without having to find and direct them alone
What the service can include
There are no one-size-fits-all packages: we build the plan with the minimum your brand needs to grow, based on your goal and your stage (one restaurant, several locations or a franchise).
Strategy and creative direction
What to tell, in what format and with what goal, with a script, shot list and visual guidelines for each production.
Network of partner professionals
We connect you with photographers, videographers and content creators from our roster according to what each campaign needs. You hire the partner directly.
Coordination and review
We coordinate dates, brief and deliveries with the partner and review the material so it arrives aligned with the brand and ready to use in ads.
Google Business Profile and reviews
A complete listing, photos, posts and a process to ask for and reply to reviews.
What we focus the work on
We work toward your business goals with you. We report the ad results to you; your restaurant knows its sales.
- Content aligned with the restaurant’s strategy and ads
- Pieces designed to work as ads
- The restaurant’s reviews and reputation
- A complete Google listing that invites people to call, come by and visit the website
Frequently asked questions
Do I need my own photos and videos to start?
No. We review the material you have and, if we need to shoot video or photos, we connect you with a partner from our network and direct the production with you.
How does working with partners work?
We propose the right professional, prepare the brief and creatively direct the production. The agreement and payment for the production service are made directly between your restaurant and the partner.
Do you work with restaurants outside Colombia?
Yes. Strategy and creative direction are done remotely, and we work with partner professionals in your city.
Advertising for restaurants
We run ads the way we did for our own restaurants: every dollar aims to fill tables and move orders on the hardest days, not to rack up likes.
Marketing strategy for restaurants and franchises
The plan we wish we’d had when we ran Santo Mar: positioning, menu, channels and commercial calendar, tailored to where you are: one location, several locations or a franchise.
Branding for restaurants
Your brand looking the same on the storefront, the menu, the packaging and the ad. Identity, rebranding and menus designed for how a real restaurant works. Quoted separately.
Gastrup systems suite
Digital menu, reservations, commission-free delivery, ordering and paying from the table, WhatsApp marketing, AI agents and CRM: we build them to fit your restaurant, in phases and without intermediaries. The digital menu is included in your plan.
Visibility in ChatGPT, Google and AI
When someone asks ChatGPT or Google where to eat, the answer comes from what is published. We take care of your listing, your reviews and your data so they have something to recommend you with.
Shall we talk about your restaurant?
Before we propose anything, we review your digital presence, your reviews and your advertising potential. We come to the conversation with concrete findings.