We did marketing before we opened our own restaurant
We trained in advertising and marketing. We founded and ran several restaurants and food businesses; one of them was Santo Mar, which we opened during the pandemic and which showed us from the inside how marketing turns, or doesn’t, into full tables.
In the video: Santo Mar, one of the restaurants we founded and ran (until 2023).
Gastrup Marketing is a marketing agency for restaurants based in Colombia, founded by Julián Betancourt and Edgar Fumero, advertising and marketing professionals. They founded and ran several restaurants and food businesses, including Santo Mar (opened in 2020 and closed in 2023), which gave them an understanding of the business from the inside. Today they work with restaurants in more than 10 countries (including Colombia, Chile, the United States, Spain, Mexico, Peru, Ecuador and Argentina) and support brands on their way to franchising.
Our story
The story behind Gastrup
We are marketing experts who were also restaurant owners. In 2019, Edgar (branding) and Julián (digital advertising) were working together with clients from several industries. With the pandemic, in 2020, food and restaurant campaigns took off and we decided to go further: we opened Santo Mar, one of several restaurants and food businesses we founded and ran.
That step let us live the challenges of the business from the inside: peak hours, staff, costs, manuals, turnover and how marketing turns (or doesn’t) into full tables. We learned to align communication with the offer and the operation.
Why did Santo Mar close in 2023?
It wasn’t because of the business’s results. The property where we operated fell within a government public works project and we had to vacate it. We decided not to reopen at another location and to dedicate ourselves fully to what we do best: food and restaurant marketing grounded in real operations. Gastrup Marketing was born from that decision.
Today we apply those lessons with every client: strategies that respect how a restaurant works and campaigns focused on occupancy and orders.
Where it all beganSanto Mar, one of our restaurants: we opened it during the pandemic and ran it until 2023. That is where the way we work with every client took shape.
What your restaurant gets
Operating experience applied to your marketing
Strategies that respect your operation
Plans designed around a restaurant’s peak hours, staff and real costs, not just the posting calendar.
Communication aligned with your offer
What gets promoted matches what the kitchen and the dining room can deliver, so every campaign turns into a good experience.
Advertising focused on reservations and orders
We point every campaign at what moves your business, not at likes, and tell you clearly what we adjust and why.
Leads Gastrup’s design and systems, and each client’s brand identity. He sets the visual guidelines and orchestrates processes and finances so deliveries are consistent, cost-effective and on time.
Julián Betancourt
Founder · Marketing expert
Digital advertising specialist. He designs clear strategies, optimizes budgets and turns goals into campaigns that fill tables and bring customers back.
Diana Berbecía
Project manager
Coordinates the projects and is the bridge with clients: she looks after communication between teams and makes sure every agreement is carried out smoothly.
Our AI agents
Part of our team
They work alongside us every day: they analyze data, prepare diagnoses and help us respond faster so every brand gets more attention.
A specialized team behind your restaurant
Four expert areas that work together so your brand grows: strategy, advertising, creativity and technology.
Sales and Strategy
We analyze your business and present a clear proposal before we start.
Marketing and Advertising
Strategy and advertising on every platform your restaurant needs, focused on reservations, orders and visits.
Creative Direction
Branding, menus, campaigns and ads, including pieces made with AI.
Systems and Automation
Websites, landing pages, tailored systems, pixel and measurement, bots and automations so your restaurant sells better.
How we think
Working principles
Focus on the business
We point the work at what moves your restaurant: reservations, orders, visits and reputation. We define the goals with you.
Only food and restaurants
We know the seasons, the schedules, the diner profiles and the operation of a restaurant.
Transparency
Clear decisions about the advertising and platform results explained plainly. The accounts and the material belong to the restaurant.
Shall we talk about your restaurant?
Before we propose anything, we review your digital presence, your reviews and your advertising potential. We come to the conversation with concrete findings.
