Branding for restaurants: identity, menus and point of sale
A restaurant brand lives in many places: the storefront, the menu, the packaging, the profile and the ad. If each one looks different, customers find it hard to recognize and remember.
Gastrup Marketing does restaurant branding and design with its own team: identity and rebranding, a micro brandbook with typefaces, palette and applications, digital and printed menu design, brand pieces and point-of-sale material. It is a one-off project quoted separately from the monthly fees, and it leaves the brand ready so the menu, the restaurant, social media and ads all look consistent.
How we work on it
Because we ran our own restaurants, we design for real use: a menu that is easy to read and highlights the dishes that work best for the business, pieces your team can apply without help, and an identity that works just as well on a screen as in the restaurant.
Branding is handled as a project with a defined scope, deliverables and dates, and it is quoted separately from the monthly fees.
This is for you if…
- Restaurants about to open that need their brand from scratch
- Brands that have grown and feel their image no longer represents them
- Restaurants renewing their menu or preparing a new location
What the service can include
There are no one-size-fits-all packages: we build the plan with the minimum your brand needs to grow, based on your goal and your stage (one restaurant, several locations or a franchise).
Branding and rebranding
Identity for new restaurants or a refresh of an existing brand: logo, tone, palette and visual style, based on the restaurant’s concept and audience.
Micro brandbook
A practical manual with typefaces, palette, logo usage and applications, so everyone who produces for your brand applies it the same way.
Menu design
Digital and printed menus that are easy to read, organized to highlight the dishes that work best for your restaurant.
Brand pieces
Applications of the identity on packaging, uniforms, signage, stationery and other things your customers see.
Point-of-sale material
Table tents, signs, table pieces and material for in-store promotions.
Final files
We deliver the files in the formats you need to print and publish. The brand and its files belong to the restaurant.
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Identity manual KOI Sushi
Identity manual with logo, palette, photographic style, applications and graphic patterns.
6 pieces -
KOI Sushi -
KOI Sushi -
KOI Sushi -
KOI Sushi -
KOI Sushi -
KOI Sushi -
Rebranding 2025 INA Restaurante
Rebranding of a Japanese restaurant in Laureles, Medellín: new emblem, color palette, logo construction and application in the restaurant.
5 pieces -
INA Restaurante -
INA Restaurante -
INA Restaurante -
INA Restaurante -
INA Restaurante -
Brand from scratch QUADRA
A brand created from scratch for a pizza al taglio shop: logo, palette, photography, storefront, uniforms and packaging, gathered in its brand manual.
6 pieces -
QUADRA -
QUADRA -
QUADRA -
QUADRA -
QUADRA -
QUADRA -
Brandbook Brutho Café México
Brandbook with logo, palette and applications on napkins, packaging, cards and storefront.
5 pieces -
Brutho Café México -
Brutho Café México -
Brutho Café México -
Brutho Café México -
Brutho Café México -
Brand identity Tirrena Pasta
Identity for an artisanal pasta brand: logo, pattern, palette and applications on packaging, vehicles, signage and the shop.
6 pieces -
Tirrena Pasta -
Tirrena Pasta -
Tirrena Pasta -
Tirrena Pasta -
Tirrena Pasta -
Tirrena Pasta -
Brandbook Parrilla Criadores
Identity for a traditional grill house in Chile: illustrated emblem, logo and a palette inspired by horse coat colors, applied on the storefront, table and uniform.
5 pieces -
Parrilla Criadores -
Parrilla Criadores -
Parrilla Criadores -
Parrilla Criadores -
Parrilla Criadores -
Edgar’s design thesis Parrilleros Grill Market
Identity project by Edgar Fumero, founder of Gastrup, developed as a design thesis: logo, storefront, shop, menu, packaging and uniforms.
6 pieces -
Parrilleros Grill Market -
Parrilleros Grill Market -
Parrilleros Grill Market -
Parrilleros Grill Market -
Parrilleros Grill Market -
Parrilleros Grill Market
What we focus the work on
We work toward your business goals with you. We report the ad results to you; your restaurant knows its sales.
- Consistent use of the brand on the menu, in the restaurant, on social media and in ads
- An identity your team and customers understand and remember
- A menu that helps you sell better
- Ads consistent with the new identity
Frequently asked questions
How long does a restaurant branding project take?
It depends on the scope: a new identity from scratch is not the same as a brand adjustment or a new menu. When we define the project we agree on deliverables, review rounds and dates.
Is branding included in the monthly fees?
No. Branding, rebranding and menu design are one-off projects quoted separately. The monthly fees cover the ongoing work, such as strategy, advertising and campaign and ad design.
Who keeps the brand files?
The restaurant. When the project closes we deliver the final files and the micro brandbook, so anyone who works with your brand can apply it correctly.
Advertising for restaurants
We run ads the way we did for our own restaurants: every dollar aims to fill tables and move orders on the hardest days, not to rack up likes.
Marketing strategy for restaurants and franchises
The plan we wish we’d had when we ran Santo Mar: positioning, menu, channels and commercial calendar, tailored to where you are: one location, several locations or a franchise.
Content for restaurants, with partners
We decide what to tell and direct every production; photos and videos are made by partner photographers, videographers and creators we know well.
Gastrup systems suite
Digital menu, reservations, commission-free delivery, ordering and paying from the table, WhatsApp marketing, AI agents and CRM: we build them to fit your restaurant, in phases and without intermediaries. The digital menu is included in your plan.
Visibility in ChatGPT, Google and AI
When someone asks ChatGPT or Google where to eat, the answer comes from what is published. We take care of your listing, your reviews and your data so they have something to recommend you with.
Shall we talk about your restaurant?
Before we propose anything, we review your digital presence, your reviews and your advertising potential. We come to the conversation with concrete findings.