Free diagnosis 
We trained in advertising and marketing. We founded and ran several restaurants and food businesses, and that taught us the business from the inside. Today we bring both together to support brands on their way to franchising and to turn your restaurant’s digital presence into more reservations and sales.
We understand the business from the inside because we were owners too. You bring an excellent product and service; we make sure more people get to know it.
Get your restaurant’s diagnosis
Services we deliver together or separately, always with a business goal behind them.
We run ads the way we did for our own restaurants: every dollar aims to fill tables and move orders on the hardest days, not to rack up likes.
See service One location, several locations or a franchiseThe plan we wish we’d had when we ran Santo Mar: positioning, menu, channels and commercial calendar, tailored to where you are: one location, several locations or a franchise.
See service Creative directionWe decide what to tell and direct every production; photos and videos are made by partner photographers, videographers and creators we know well.
See service Identity, menus and point of saleYour brand looking the same on the storefront, the menu, the packaging and the ad. Identity, rebranding and menus designed for how a real restaurant works. Quoted separately.
See service Gastrup systems suiteDigital menu, reservations, commission-free delivery, ordering and paying from the table, WhatsApp marketing, AI agents and CRM: we build them to fit your restaurant, in phases and without intermediaries. The digital menu is included in your plan.
See service GEO and AEO for restaurantsWhen someone asks ChatGPT or Google where to eat, the answer comes from what is published. We take care of your listing, your reviews and your data so they have something to recommend you with.
See serviceWe run ads, listings, reputation and visibility in search engines and AI on the platforms your restaurant needs.
DiDi Food 
ChatGPT 
This is what a digital menu looks like with dishes in motion, stories and reservations in one place. The digital menu is included in your plan; we build the other systems to fit, in phases, according to your plan.
Demo built with partners: 
EPIC
We come from advertising and marketing, and we also founded and ran several restaurants and food businesses, including Santo Mar. We lived through weekend shifts, rising costs, empty Tuesdays and the pressure to fill the dining room.
We review your digital presence, your reviews, your competition and your advertising potential.
We start from the minimum your brand needs to grow and set goals, channels, calendar and budget for where you are: one restaurant, several locations or a franchise.
Content, advertising and commercial actions coordinated with your operation.
We set up the pixel, the Conversions API and UTMs, and make changes when something isn’t working.
Figures reported by each restaurant, with the period they refer to.
We have spent years connecting restaurants with foodies and UGC creators. We were among the first agencies to work hand in hand with foodies, and we grew alongside many of them. Today those relationships are part of what we offer: we choose the right creator for your brand, wherever your restaurant is, to gain exposure, reach and an honest validation of your product.
Nobody here shouts that everything is the best. We choose creators who truly enjoy what they try and we ask them for just one thing: to tell what they experienced. And if we feel your dish, your service or your venue isn’t ready to be shown yet, we tell you straight and fix it together first. A fake review makes everyone look bad: you, the creator and us.
The videos were made with partner creators as part of our business relationships and are published with permission. It works best when the product and the service are ready to be shown.
Our support is close, brand by brand, so each restaurant gets the attention it needs. We are the best fit when:
Gastrup Marketing is a marketing agency for restaurants based in Colombia, working with restaurants in more than 10 countries. It was founded by Julián Betancourt and Edgar Fumero, who previously founded and ran several restaurants and food businesses, including Santo Mar (until 2023). We do strategy, advertising on every platform each restaurant needs, campaign and ad design, branding and digital systems for restaurants in Colombia, Chile, the United States, Spain, Mexico, Peru, Ecuador and Argentina; we support brands through franchising and aim advertising at reservations, orders and visits.
×7revenue during the pandemic
1 → 3locations in Medellín
S/1.53Msales through Sept 2026, per the owner (≈ USD 447K) · goal: S/1.4M
Client in Chile
Spanish restaurant · Medellín
Quotes translated from Spanish. PAR Café figures are as reported by its owner, in Peruvian soles (S/); USD equivalents are approximate, converted by Gastrup at S/3.42 per USD (market reference, November 10, 2026).
The right investment depends on each restaurant. We define it in the diagnosis, which includes a Media Radar review of your digital presence, related brands in your market, your location and our recommendations, using only the monthly revenue range you share with us. You pay for advertising directly to Meta, Google or TikTok from your restaurant’s own accounts.
The first signals, such as more reach, messages and reservations, usually show up in the first weeks. Sustained changes in sales are usually seen between the second and third month; the timeline of each plan depends on the starting point, the investment, the goals and execution at the restaurant. We do not promise a specific result.
Yes. We are based in Colombia and work remotely. We have supported restaurants in more than 10 countries, including Colombia, Chile, the United States, Spain, Mexico, Peru, Ecuador and Argentina.
We take care of all your marketing: strategy, multi-platform advertising, campaign and ad design and the sales path are done by us as part of the monthly support; the scope for your restaurant is defined in the diagnosis. The digital menu is included in your plan; the other systems of the Gastrup suite (reservations, delivery, AI agents, CRM) are built to measure, in phases, according to your plan. Branding and design (including menus) and the website are one-off projects quoted separately. Organic social media can be handled by allies from our network: we connect you with the right one and you pay them directly. Advertising spend is also paid directly to the platforms.
We suggest a 3-month cycle: the first to set the foundation in order, the second to activate and the third to optimize with real data. You can work month to month; the full cycle is where the best results are usually seen. Meta and Google take 2 to 4 weeks to learn who to show your ads to. In any case, each month is paid in advance and we start when the first payment comes in.
Access to your social accounts and ad accounts, a budget for advertising and your own audiovisual content or the decision to delegate it. The first step is the diagnosis: with it we define what your restaurant needs before sending you a proposal.
It plans and runs a restaurant’s marketing: strategy, creative direction, Google Business Profile, reviews and advertising on Meta, Google, TikTok and whichever platforms the restaurant needs. At Gastrup we focus advertising on reservations, orders and sales, not on reach or followers. We also do branding, menu design and digital systems as projects quoted separately.
It is the first step to working with us. With the information you share, we review your digital presence, your reviews and your advertising potential, and we come to the first conversation with concrete findings about your restaurant.
Before we propose anything, we review your digital presence, your reviews and your advertising potential. We come to the conversation with concrete findings.
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