Marketing for restaurants on the way to franchising
Franchising a restaurant requires the brand to work the same way in every location, with other owners and other teams. If the identity, the tone and the way of selling live only in the founder’s head, they can’t be replicated.
Gastrup Marketing supports restaurant brands on their way to franchising: it organizes the brand so it can be replicated, creates brand and communication manuals for franchisees, plans the launch of new locations and designs the communication to attract franchisees.
How we work on it
Today we support brands on that path. With QUADRA, a pizza al taglio concept in Envigado, we have worked from day zero and continuously since October 2026: we created the brand, defined the business model and are preparing the launch and the materials its future franchisees will need.
This is for you if…
- Restaurants with a proven concept that want to grow through franchising
- Brands with several company-owned locations that need to organize their marketing
- Founders preparing their first franchise
What the service can include
There are no one-size-fits-all packages: we build the plan with the minimum your brand needs to grow, based on your goal and your stage (one restaurant, several locations or a franchise).
Replicable brand system
Identity, tone, photography and usage rules designed so every location looks and feels the same.
Manuals for franchisees
A brand manual and a local communication manual: what to post, how to run ads and what not to do.
Location launches
A pre-opening and opening plan for each new location, with local ads and content creators.
Attracting franchisees
Message, presentation of the opportunity and campaigns aimed at investors.
Centralized marketing
Coordination between the brand and the locations: a shared calendar, shared pieces and local campaigns for each location.
What we focus the work on
We work toward your business goals with you. We report the ad results to you; your restaurant knows its sales.
- A well-prepared opening at every location
- Brand consistency across locations
- Attracting applications from potential franchisees
- Local campaigns for each location
Frequently asked questions
Does Gastrup structure the legal and financial side of the franchise?
No. We focus on the brand and the marketing. The legal and financial side is handled by specialized advisors, whom we coordinate with when the brand needs it.
When is a restaurant ready to franchise?
When the concept works in a profitable, stable way, and can be explained and replicated without depending on the founder. An organized, documented brand is part of that preparation.
Can you support each franchisee’s marketing?
Yes. We can handle the brand’s central marketing and give each location a local plan, pieces and campaigns, with a report of its ad results.
Advertising for restaurants
We run ads the way we did for our own restaurants: every dollar aims to fill tables and move orders on the hardest days, not to rack up likes.
Marketing strategy for restaurants and franchises
The plan we wish we’d had when we ran Santo Mar: positioning, menu, channels and commercial calendar, tailored to where you are: one location, several locations or a franchise.
Content for restaurants, with partners
We decide what to tell and direct every production; photos and videos are made by partner photographers, videographers and creators we know well.
Branding for restaurants
Your brand looking the same on the storefront, the menu, the packaging and the ad. Identity, rebranding and menus designed for how a real restaurant works. Quoted separately.
Gastrup systems suite
Digital menu, reservations, commission-free delivery, ordering and paying from the table, WhatsApp marketing, AI agents and CRM: we build them to fit your restaurant, in phases and without intermediaries. The digital menu is included in your plan.
Visibility in ChatGPT, Google and AI
When someone asks ChatGPT or Google where to eat, the answer comes from what is published. We take care of your listing, your reviews and your data so they have something to recommend you with.
Shall we talk about your restaurant?
Before we propose anything, we review your digital presence, your reviews and your advertising potential. We come to the conversation with concrete findings.