Search and AI visibility for restaurants: ChatGPT, Gemini and Google
More and more people ask an AI assistant where to have breakfast, where to celebrate a birthday or which restaurant is nearby. The answer is usually a short list, and a restaurant that isn’t on it doesn’t make it into the decision.
Gastrup Marketing works on restaurants’ visibility in search engines and artificial intelligence assistants (GEO and AEO): making sure Google, ChatGPT, Gemini, Perplexity and Google’s AI answers find clear, consistent and recent information about the restaurant and can recommend it when someone asks where to eat. Depending on what each restaurant needs, the plan can include a complete Google Business Profile with recent reviews; the same name and the same details on Tripadvisor, guides, local press and recommendation lists; a website with menu, hours and FAQs in structured data (schema); and a monthly check in which the assistants are asked whether they recommend the restaurant. Nobody controls the assistants’ answers: the service improves the information available and measures how it changes.
How we work on it
Assistants build those answers from what they find published: the Google listing, reviews, Tripadvisor, guides, press coverage and the restaurant’s own website. That’s why we work on those sources, so they say the same thing, stay up to date and answer the questions a diner asks.
We don’t buy positions or promise appearances: nobody controls what an assistant answers. What we do is improve the information available about your restaurant and check every month whether the assistants recommend it and how they describe it.
This is for you if…
- Restaurants with a good reputation in person that barely show up when someone asks online
- Restaurants with outdated or different details on Google, Tripadvisor and the apps
- Brands opening a new location that want it to be found from day one
What the service can include
There are no one-size-fits-all packages: we build the plan with the minimum your brand needs to grow, based on your goal and your stage (one restaurant, several locations or a franchise).
Complete Google Business Profile
Categories, hours, menu, photos and attributes up to date, with a steady process to ask for and reply to reviews.
The same details everywhere
The same name, address, phone number and hours on Tripadvisor, delivery apps, food guides and directories.
Guides, local press and lists
We identify the guides, local press and recommendation lists in your city that the assistants consult, and make sure your restaurant is well represented.
An AI-readable website
Menu, hours, location and FAQs in clear text and with structured data (schema), so search engines and assistants understand what you offer.
Answers to what diners ask
Content that answers real questions: what occasion your restaurant is for, which dishes set it apart, what options it has and how to book.
Monthly check in the assistants
Every month we ask ChatGPT, Gemini, Perplexity and Google what a customer in your area would ask, and check whether they recommend your restaurant and how they describe it.
What we focus the work on
We work toward your business goals with you. We report the ad results to you; your restaurant knows its sales.
- Whether ChatGPT, Gemini, Perplexity and Google’s AI answers mention or recommend the restaurant in searches for its area and category
- How the assistants describe the restaurant and whether its details are correct
- Reviews: volume, rating and frequency
- Actions on the Google listing: calls, directions and website visits
- Consistency of name, address and hours across the platforms reviewed
Frequently asked questions
Can you guarantee that ChatGPT will recommend my restaurant?
No. Nobody controls AI assistants’ answers. What we do is improve the public information about your restaurant (Google listing, reviews, guides, press and website) and check every month whether the assistants recommend it and how they describe it.
Does this replace SEO or the Google listing?
No, it builds on them. Assistants draw a lot from what is already on Google, in reviews and on reference sites. That’s why the work starts with the Google listing and having the same details on every platform.
Is this advertising inside ChatGPT?
No. This service doesn’t buy ads in AI assistants: it works on the information those assistants consult to answer.
Advertising for restaurants
We run ads the way we did for our own restaurants: every dollar aims to fill tables and move orders on the hardest days, not to rack up likes.
Marketing strategy for restaurants and franchises
The plan we wish we’d had when we ran Santo Mar: positioning, menu, channels and commercial calendar, tailored to where you are: one location, several locations or a franchise.
Content for restaurants, with partners
We decide what to tell and direct every production; photos and videos are made by partner photographers, videographers and creators we know well.
Branding for restaurants
Your brand looking the same on the storefront, the menu, the packaging and the ad. Identity, rebranding and menus designed for how a real restaurant works. Quoted separately.
Gastrup systems suite
Digital menu, reservations, commission-free delivery, ordering and paying from the table, WhatsApp marketing, AI agents and CRM: we build them to fit your restaurant, in phases and without intermediaries. The digital menu is included in your plan.
Shall we talk about your restaurant?
Before we propose anything, we review your digital presence, your reviews and your advertising potential. We come to the conversation with concrete findings.