Marketing strategy for your restaurant, your locations or your franchise
Many restaurants post every day and still don’t know what is working. The problem is almost never a lack of content: it is the lack of a plan that connects the brand, the menu, the operation and the investment.
Gastrup’s marketing strategy is a plan tailored to each restaurant: it starts from the minimum the brand needs to grow and defines positioning, offer, channels, commercial calendar, budget and business goals according to its stage: one restaurant, several locations or a franchise. For brands getting ready to franchise, it adds a replicable brand system, manuals for franchisees and the launch of new locations. We build it with real information from the operation: ticket, capacity, hours, margins and team capacity.
How we work on it
We were on the other side of the counter when we founded and ran our own restaurants, like Santo Mar. That’s where we learned that a strategy that ignores the kitchen, the shifts or the cash flow ends up as a document nobody uses. That’s why every plan turns into weekly actions and goals you can review.
If you have several locations or are thinking about franchising, the plan grows with you: we organize the brand so it can be replicated, prepare the launch of each location and coordinate marketing between the brand and the locations.
This is for you if…
- Restaurants that invest in marketing but don’t see a clear link to sales
- Brands opening a new location or launching a concept
- Restaurants with a proven concept getting ready to franchise
- Owners who want to put their marketing in order before increasing the investment
What the service can include
There are no one-size-fits-all packages: we build the plan with the minimum your brand needs to grow, based on your goal and your stage (one restaurant, several locations or a franchise).
Initial diagnosis
Digital presence, reviews, competition in your area and investment potential before we propose anything.
Positioning and proposition
What makes you the one to choose over other restaurants in your category, and how to say it.
Offer and menu
A review of dishes, combos and experiences with a focus on average ticket and margin.
Commercial calendar
Dates, seasons, food festivals and low-demand days, with actions for each one.
Goals for the period
We define with you what we want to move (reservations, orders, visits or an opening) and review the ads together. The restaurant knows and reports its sales.
Multiple locations and franchises
A replicable brand system, manuals for franchisees, location launches and marketing coordinated between the brand and each location.
Support for the owner
Follow-up sessions to make decisions with the information you share with us and adjust the plan.
What we focus the work on
We work toward your business goals with you. We report the ad results to you; your restaurant knows its sales.
- Business goals we define with you: reservations, orders or visits
- Menu and ticket decisions based on the information the restaurant shares
- A commercial calendar that makes the most of every date
- Brand consistency across locations
- Reviews and reputation
Frequently asked questions
What does a restaurant marketing plan include?
A diagnosis of the current situation, positioning, the offer, the channels (social media, Google, advertising, partnerships), a commercial calendar, clear goals and a way to review progress. Ours is built around your restaurant’s stage and adjusted with data.
How soon will we see results?
The first signals, such as more messages, reservations or traffic, usually appear in the first weeks of execution. Sustained changes in sales are usually seen between the second and third month; the timeline of each plan depends on the starting point, the investment, the goals and the operation.
Does it work for a restaurant that hasn’t opened yet?
Yes. In pre-opening we define the brand, the anticipation and the launch plan so the restaurant opens with demand.
How long do you recommend working together?
We suggest a 3-month cycle: the first to set the foundation in order, the second to activate and the third to optimize with real data. You can work month to month; the full cycle is where the best results are usually seen. Meta and Google take between 2 and 4 weeks to learn who to show your ads to. In any case, each month is paid in advance and we start once the first payment is in.
Advertising for restaurants
We run ads the way we did for our own restaurants: every dollar aims to fill tables and move orders on the hardest days, not to rack up likes.
Content for restaurants, with partners
We decide what to tell and direct every production; photos and videos are made by partner photographers, videographers and creators we know well.
Branding for restaurants
Your brand looking the same on the storefront, the menu, the packaging and the ad. Identity, rebranding and menus designed for how a real restaurant works. Quoted separately.
Gastrup systems suite
Digital menu, reservations, commission-free delivery, ordering and paying from the table, WhatsApp marketing, AI agents and CRM: we build them to fit your restaurant, in phases and without intermediaries. The digital menu is included in your plan.
Visibility in ChatGPT, Google and AI
When someone asks ChatGPT or Google where to eat, the answer comes from what is published. We take care of your listing, your reviews and your data so they have something to recommend you with.
Shall we talk about your restaurant?
Before we propose anything, we review your digital presence, your reviews and your advertising potential. We come to the conversation with concrete findings.