Restaurant advertising on Meta, Google and TikTok
A restaurant doesn’t need more “likes”: it needs full tables on the days and hours that are hard to fill. That’s why we plan advertising from the operation: which days have spare capacity, which dishes leave a margin, which dates move your customers and how far they are willing to travel.
Gastrup Marketing designs and manages digital advertising for restaurants on every platform each restaurant needs, such as Meta (Instagram and Facebook), Google and TikTok. Every campaign has a business goal, such as reservations, orders, events or key dates, and when the restaurant shares its sales, we review them to adjust the ads.
How we work on it
Because we founded and ran several restaurants, including Santo Mar, we know a campaign that fills the dining room on a Tuesday is worth more than one that only adds reach. That is the logic we use to invest your budget.
This is for you if…
- Restaurants with spare capacity on certain days or hours
- Brands preparing an opening, a launch or a food festival
- Restaurants with delivery that want to grow within their coverage area
What the service can include
There are no one-size-fits-all packages: we build the plan with the minimum your brand needs to grow, based on your goal and your stage (one restaurant, several locations or a franchise).
Structure by goal
Separate campaigns for reservations, delivery, events and key dates, with budget assigned according to each day’s capacity.
Meta Ads (Instagram and Facebook)
Ads that lead to WhatsApp or Instagram messages, reservations and visits, targeted by radius around each location.
Google Ads and Google Maps
High-intent searches (“restaurant near me”, cuisine + area) and campaigns for calls, directions and reservations.
TikTok Ads
For brands with video content and a young audience, especially for openings, launches and food festivals.
Creatives that make people hungry
Pieces designed for each platform’s format, coordinated with creative direction.
Setup and adjustments
We set up the pixel, the conversions API and UTM links, and adjust campaigns with clear decisions.
What we focus the work on
We work toward your business goals with you. We report the ad results to you; your restaurant knows its sales.
- Campaigns aimed at reservations, orders and visits to the restaurant
- Key dates and the restaurant’s peak sales moments
- The ad results we report to you: reach, clicks, WhatsApp messages and forms, and cost per result
- Sales are yours: if you share them with us, we review them together to adjust
Frequently asked questions
How much should a restaurant invest in digital advertising?
It depends on the average ticket, the capacity, the city and the goal. In the diagnosis we estimate the investment potential in your area and propose a budget in proportion to your operation, separate from the agency fees.
Is Meta, Google or TikTok better for a restaurant?
They do different jobs. Google captures people who are already looking for a place to eat; Meta and TikTok create cravings and lead people to book or send a message. Most restaurants combine Meta and Google, and add TikTok when they have steady video content.
How do we check whether the ads are working?
We set up the pixel, the conversions API and UTMs to see the ad results: reach, clicks, WhatsApp messages, forms and cost per result. The restaurant knows its sales and reservations: if you share them with us, we review them together to steer the ads toward your goals.
Do you run the ads from the restaurant’s account?
Yes. Campaigns run on the restaurant’s ad accounts, and the restaurant always keeps ownership of its accounts, data and audiences.
Marketing strategy for restaurants and franchises
The plan we wish we’d had when we ran Santo Mar: positioning, menu, channels and commercial calendar, tailored to where you are: one location, several locations or a franchise.
Content for restaurants, with partners
We decide what to tell and direct every production; photos and videos are made by partner photographers, videographers and creators we know well.
Branding for restaurants
Your brand looking the same on the storefront, the menu, the packaging and the ad. Identity, rebranding and menus designed for how a real restaurant works. Quoted separately.
Gastrup systems suite
Digital menu, reservations, commission-free delivery, ordering and paying from the table, WhatsApp marketing, AI agents and CRM: we build them to fit your restaurant, in phases and without intermediaries. The digital menu is included in your plan.
Visibility in ChatGPT, Google and AI
When someone asks ChatGPT or Google where to eat, the answer comes from what is published. We take care of your listing, your reviews and your data so they have something to recommend you with.
Shall we talk about your restaurant?
Before we propose anything, we review your digital presence, your reviews and your advertising potential. We come to the conversation with concrete findings.