Café-restaurant · Lima, Peru PAR Café (Lima): beat its S/1.4 million annual goal by September, according to its owner
A café-restaurant for breakfast, brunch and lunch on Av. Palermo, Lima. It has worked with Gastrup since November 2025 on Meta Ads advertising, content and strategy.
PAR Café’s owner reported S/1.53 million (≈ USD 447K) in cumulative sales through September 2026, against an annual goal of S/1.4 million (≈ USD 409K). Eduardo Rodríguez projected closing 2026 at S/1.7 million; that is not an accounting close. A result of the joint work of PAR Café, Fiorella and Gastrup. Period: January–September 2026; year-end projection reported on November 6, 2026. Source: Statements by Eduardo Rodríguez, owner of PAR Café, at a meeting on November 6, 2026; supporting results: statements from March and July and the Meta Ads report for August 2026.
What changed
cumulative sales through September 2026, according to the owner (≈ USD 447K); above the annual goal of S/1.4 million (≈ USD 409K)
year-end 2026 projection, not realized sales. The previous year closed at around S/1 million, as the owner recalls
approximate monthly sales (≈ USD 20–23K → 41–44K): what they reported the year before versus what they report now, according to the owner; statement of November 6, 2026
they had no reservations before; now they have them every week, according to Eduardo
the owner describes the restaurant space as packed during the day
supporting result: February 2026 (S/162,000 ≈ USD 47K) versus February 2025 (S/114,000 ≈ USD 33K), according to the owner
sales in July 2026 (≈ USD 58K), according to the owner; previously published supporting result
cost per result of the Meta Ads traffic campaigns, January to August 2026
At the meeting on November 6, 2026, Eduardo Rodríguez explained: “And that’s quite good for us, and it’s thanks to the whole PAR Café team and to our external team like Fiorella and you, who help us take what we do to more people, right? So that more people can visit us.” The credit is shared, not Gastrup’s alone.
Eduardo explained: “And you set us a goal, Julián, of one million four hundred thousand for this year, right? And the good news is that through September we’re at one million five hundred thirty, right?”
On monthly sales, he said: “Remember that last year we told you we were doing, monthly, something like 70, 80 thousand soles a month, and now we’re at 150, 140 a month, right?” The ranges don’t represent a single growth percentage and aren’t compared with a specific month.
On occupancy: “And the restaurant space is now packed during the day.” On reservations: “reservations have gone very well for us this year; before we didn’t have reservations, now we do, we also have reservations every week.”
The figures are the owner’s statements, not audited financial statements. The S/1.7 million is a year-end projection, not realized sales. Results depend on each restaurant’s context.
Quotes translated from Spanish. The owner reported the figures in Peruvian soles (S/); USD equivalents are approximate, converted by Gastrup at S/3.42 per USD (market reference, November 10, 2026). The projection is shown in soles only.
“Thank you all, because without you we wouldn’t have the reach we have now.”
Starting point
Grow sales and beat the annual goal of S/1.4 million. At the November 2026 meeting, Eduardo recalled that the year before they were reporting about S/70,000 to S/80,000 a month (≈ USD 20–23K); that is an approximate range, not a comparable baseline for a specific month.
What we worked on
- Meta Ads advertising
- Social media content
- Marketing strategy
Related services: Advertising for restaurants · Content for restaurants, with partners · Marketing strategy for restaurants and franchises
The PAR Café case, in context
What results did PAR Café report?
Its owner reported S/1.53 million (≈ USD 447K) in cumulative sales through September 2026, above the annual goal of S/1.4 million. He also reported approximate monthly sales of S/140,000 to S/150,000, compared with the S/70,000 to S/80,000 he recalled from the previous year.
Is the S/1.7 million sales already made?
No. It is the year-end 2026 projection that Eduardo Rodríguez shared on November 6, 2026, not an accounting close or cumulative sales.
Where do the figures come from?
They are statements by Eduardo Rodríguez, owner of PAR Café, at the meeting with Gastrup on November 6, 2026. The +42% for February 2026 versus February 2025 is a previously published supporting result. They are not audited financial statements.
Where is PAR Café and since when has it worked with Gastrup?
It is a café-restaurant in Lima, Peru. It has worked with Gastrup since November 2025.
What does Gastrup do with PAR Café?
Meta Ads advertising, social media content and marketing strategy. Eduardo attributes the greater reach to the joint work of the PAR Café team, Fiorella and Gastrup.
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